Published on
Feb 13, 2024

Lowr's call to action for fan travel

At Lowr, we believe that being a fan is more than just cheering from the stands; it's about shaping a sustainable future for sports culture.

At Lowr, we believe that being a fan is more than just cheering from the stands; it's about shaping a sustainable future for sports culture. The shockingly high carbon emissions attributed to fan travel – over 60% of a team's total – have prompted us to delve deeper into the ways fans can make a positive impact beyond the confines of the stadium.

And that’s not all clubs are contending with right now. From $15m fines for not reporting emissions correctly, disengaged GEN Z fans who want teams to take the lead on climate change to sponsors looking to shout about their own green agenda, when it comes to sustainability, sports teams globally are facing pressure from all sides.

That’s where Lowr comes in.

Lowr is an integrated, white-labelled platform for sports clubs to measure and mitigate the environmental impact of their fans, whilst rewarding a shift to a more sustainable culture.

With our proprietary AI-powered Log, Learn and Lower model we help teams:

1. Track fan travel

2. Engage and educate fans on sustainability

3. Lower carbon emissions.

It’s free for the fans and because we incentivise and gamify the platform to make it simple and fun they may even win a prize for engaging.

What we’ve created goes beyond sport

We’re already working with the UKs largest music venue to calculate the impact of audience travel as well as a virtual production company to understand the footprint of their shoots.

Tackling sustainability is now on the top of every companies agenda, not only because it’s the right thing to do, but because it makes great business sense.

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