Published on
Feb 13, 2024

Lowr partner with Watford FC on new fan platform

In a groundbreaking move towards sustainability, Lowr has been commissioned by Watford FC to help capture and lower both their 20,000 fans and employee emissions across their home and training ground from the start of the 2023/24 season and beyond.

In a groundbreaking move towards sustainability, Lowr has been commissioned by Watford FC to help capture and lower both their 20,000 fans and employee emissions across their home and training ground from the start of the 2023/24 season and beyond.

The partnership introduces the world's first sustainability platform integrated into the official Watford FC app, creating a unique opportunity for supporters to contribute to the club's green initiatives.

Recognising that 60% of a club's total carbon emissions linked to fan travel, the platform is designed to engage fans and track their transportation choices to and from matches. Our user-friendly, free-to-use tool not only helps the club gain insights into its carbon emissions but also guides fans in making environmentally conscious travel decisions.

Watford FC’s CEO, Scott Duxbury, CEO of Watford FC, noted the significance of the fans in the club's quest for sustainability and conveyed his excitement about the partnership with Lowr:

“As a club already ranking very favourably when it comes to our performance against key club-controlled metrics in this space, it's actually our supporters who will have a massive influence on how successful Watford FC is able to be in driving down its share of emissions and making greener choices wherever possible.
Now it's about bringing that to life and making it easy to relate to. That's why we've partnered with Lowr, a company founded by local people and already operating at an international scale. There will be more news soon about this partnership and how supporters can get involved and have a really positive impact.”

Green Football Weekend

In launching the partnership, Lowr played a crucial role in Watford FC's involvement in the Green Footballing weekend initiatives during the match against Cardiff City at Vicarage Road. The Lowr team proactively engaged with fans, introducing them to the platform and motivating them to log their travel information. An interview conducted at halftime reverberated across the entire stadium, emphasising the central role of fan engagement in propelling the club forward on its sustainability journey.

As we look ahead, we are eager to share more information about how the partnership is progressing, so stay tuned for more updates as we collectively kick off this exciting journey!

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